As an equestrian entrepreneur, the holiday season, or simply ‘holiday’ as it is referred to in the document, is an important time in your business. Beginning November 1, it is the time of year when most businesses see a significant increase in their revenue, and for some can be a significant percentage of their earnings for the year.
This guide will cover all angles of what it means to be prepared for a great holiday season. It provides an outline for everything from your data + analytics to your product strategy, marketing plan and more. It goes in detail around why these areas are important and at the end, you will find a week-by-week recommended plan for bringing your ideas into action.
Here is what this guide covers:
- Business Review + Goal Setting
- Holiday Products
- Promotional Strategy
- Email Strategy
- Website Updates
- Social Media Strategy
- Gift Cards
- Loyalty & Rewards
- Bonus Tips
The guide is complete with a weekly plan to keep you on track from October through the end of January!