Avenue Equestrian is a consulting agency focused on creating success for equestrian businesses.

Are you ready to take your equestrian business to the next level? Imagine a business where you and your customers are thriving, sales are steady, and your business is flourishing like never before. With the right strategy and partner, this level of success is not far away.

At Avenue Equestrian, you’re not working with just consultants - you’re working with a visionary. With over 10 years of high-level strategy experience, combined with a super power for creative brainstorming, founder & CEO Kelly Giordano specializes in turning big ideas into actionable plans that drive success. The Avenue Equestrian expertise lies in the art of strategy, brainstorming, and creating roadmaps to bring your boldest equestrian ambitions to life.

The AvEQ Mastermind 

In October, I had the BEST time sharing knowledge and ideas with 10 other amazing entrepreneurs. We're taking this into the new year with a year long mastermind that brings us together to learn, solve problems and build community. I'll be sharing my business expertise but also turning to the group to share what it means to be successful as an entrepreneur. It's $400 for the year and is truly the best gift you can give yourself for 2025. Sign up here  - a few spots are already gone and I'd hate for you to miss out. 

Ready to
roll up your sleeves? _________

Consulting Service

This is a longer term service where Avenue Equestrian comes on board with the client for a minimum of 6 months to outline the business' priorities, set clear goals and come up with a way to execute. Avenue Equestrian provides unlimited support via email, meetings, internal and external communication, strategy sessions and more.

Strategy Sessions

Avenue Equestrian offers 90 minute strategies that act as 'suped-up' brainstorming sessions to get past specific challenges, address key business initiatives from a new angle. This is best for clients who have 1-2 specific things to address and need support to determine the goal and actionable steps towards success.

1:1 Coaching

This comprehensive package is specifically tailored to meet the needs of entrepreneurs who are seeking a multitude of essential services to enhance their business performance. It encompasses expert executive coaching to empower entrepreneurs in their leadership roles, valuable assistance with data analysis, guidance in hiring and firing processes, optimizing business operations by offering a suite of services that ensure resources and activities are efficiently utilized for maximum productivity and profitability.

  • Avenue Equestrian clients are businesses in the equestrian space who feel like they need another member of their team at the leadership level. These are clients that need support in developing the direction of the business, defining goals, establishing or changing businesses processes, conducting business audits.

  • With an emphasis on strategy, Avenue Equestrian helps business leaders set goals, prioritize what matters and execute on the work that drives the business forward. Avenue Equestrian provides a consulting service where we come inside businesses as part of a team and strategy sessions that level-up brainstorming to challenge boundaries and be creative about how business is done.

  • Avenue Equestrian helps clients feel more confident and build success to keep equestrian businesses thriving and bringing innovation to the sport and community. Avenue Equestrian gives business leaders a push when they need it, bring new ideas to their businesses and take a stand for what is important across the industry.

Avenue Equestrian Holiday Favorites Guide

Avenue Equestrian Holiday Favorites Guide

Discover the perfect gift and gain valuable insights from equestrian businesses in our Holiday Favorites Guide!

This beautifully designed collection features a curated selection of products, services, and expert advice from top equestrian brands and professionals. Each business shares not only their most beloved products but also the lessons they've learned throughout the year, offering a unique glimpse into their journey and growth.

Whether you're looking for thoughtful gifts for your horse-loving friends or seeking inspiration for your own equestrian endeavors, our guide is the perfect resource to celebrate the season and support the equestrian community. Get ready to be inspired, shop local, and learn from the best in the industry!