Welcome to Avenue Equestrian, where expertise meets passion, and businesses thrive.
I'm Kelly, Founder & CEO of Avenue Equestrian, an endeavor born from a profound love for the equestrian world and a strategic mind honed through diverse experiences in leadership, business development, and transformative consultancy.
My journey began when I was 6. Riding lessons with my stepmom turned into a lifelong passion. Growing up in a Hunter/Jumper barn in New Jersey, I was a definite horse girl, spending every minute I could at the barn. I rode all through college, and then had a brief hiatus from the industry as I began my professional career.
Missing horses tremendously, a gift from my husband got me back in the saddle and I was instantly hooked again. I began riding regularly again and noticed an incredible opportunity to combine my two loves: horses and strategy.
Fast forward to 2021 and I quit my full-time job at a startup to really dive into Avenue Equestrian. I also had the opportunity to jump further back into the equestrian world, joining the Aureliano Equestrian team as assistant Barn Manager and Assistant Trainer. While there I orchestrated the seamless operations of a competitive show barns, managing the well-being of horses and riders alike while devising winning strategies for optimum performance.
Beyond the stables, my path has led me through a diverse terrain of industries, from managing ecommerce projects for fashion and beauty retailers to driving transformative strategies at FULLBEAUTY Brands and IBM. These experiences equipped me with a multifaceted skill set, blending expertise in sales, marketing, operations, and organizational design.
At Avenue Equestrian, I wear multiple hats as a fractional executive, guiding equestrian business leaders towards clarity and confidence in their strategic endeavors. From creating comprehensive omni-channel marketing plans to developing high-level financial goals rooted in data-driven insights, my mission is to empower businesses to define and achieve success.
My academic foundation in Education Public Policy, Sociology, and Business from The Pennsylvania State University laid the groundwork for my commitment to holistic, data-informed strategies that catalyze growth and innovation.
Throughout my journey, I've collaborated with diverse clients, ranging from railway corporations to global financial institutions, embedding transformative change through innovative approaches and strategic problem-solving. Each project has been a testament to my dedication to leveraging creativity, technology, and human-centric solutions to drive impactful change.
Avenue Equestrian isn't just a consultancy; it's a partner in your journey towards excellence. My commitment is to equip equestrian leaders with the tools, insights, and strategies necessary to navigate today's dynamic market, fostering growth, and amplifying success.
Join me on this transformative ride, where every hoofbeat resonates with innovation, strategy, and unwavering dedication to your equestrian business's success.
Saddle up for success with Avenue Equestrian.
Kelly Giordano
Founder & CEO, Avenue Equestrian
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