A Peek Behind the Curtain of My Consulting Life
TIME FLIES. I cannot believe it is almost the end of the year and also that it has been SO LONG since I’ve last did a blog. Entrepreneur life is no joke. Things move fast, and sometimes even the best intentions (like consistent writing) take a back seat. But here I am, ready to catch you up.
I’ve been working through a lot of things in the business - I know I am always saying that - but also working ON some super cool projects. Here’s a snapshot of what’s been keeping me busy and inspired:
📈 Paid Ads Strategy:
Let’s talk results. Organic growth is tough right now—Meta and Google have turned into a “pay to play” game. But throwing money at ads without strategy? You’re literally just throwing money away. Smart, data-driven ad campaigns are where it’s at. Two of my clients are seeing over 500% growth in traffic thanks to tailored strategies, and I couldn’t be more thrilled to see the impact.
💰 Financial Forecasting:
Forecasting isn’t just about numbers—it’s about clarity and control. I love helping clients map out where they want to go and tracking how well we’re getting there. From building dynamic Google Sheets formulas to reviewing KPIs consistently, this is the unsexy-but-essential work that keeps businesses on track.
🌟 Dreaming Big:
This is one of my favorite parts of what I do. It’s not just “woo-woo” fluff—it’s about helping people imagine possibilities beyond their current reality and then crafting a roadmap to make it real. Some of the most inspiring conversations I’ve had with clients start with them hesitating to say their big dreams out loud. Together, we build the confidence to make it happen.
⚖️ Tough Love:
Sometimes, you already know the answer—you just need someone to say it. Whether it’s parting ways with a team member, restructuring operations, or making a leap that feels scary, I’m here to offer the truth.
🎪 Trade Show Strategy:
Trade shows are about more than showing up—they’re about showing up right. I’ve been helping clients create engaging booth setups and strategic plans to connect with their audience. It’s about leaving a lasting impression, not just a pile of brochures.
🤝 Business Sales & Acquisitions:
This is the kind of project that lights me up. Mergers, acquisitions, and sales require data, planning, negotiation—and a lot of trust. Seeing brands come together in transformative ways is pretty cool. I love being part of these pivotal moments that shape the future of the equestrian industry.dxsc
The best part of my work? It’s never just one thing. It’s the ability to meet my clients where they are and help them tackle whatever’s next—whether that’s a tactical challenge or a big, scary dream.
As we head into the final stretch of the year, I’m fired up to help my clients cross the finish line stronger than ever. The work we’re doing together is proof that when you dream big, plan smart, and take action, incredible things happen.
Here’s to wrapping up the year with impact—and laying the groundwork for even bigger things ahead.
