Data I Live By
And why it should matter to you, too.
There isn’t a single day that goes by where I’m not looking at client data.
Not once a month. Not just at the end of a campaign.
Every. Single. Day.
I’m tracking traffic, revenue, conversion rate, ad performance, social traction, email engagement—you name it.
Not because I’m obsessed with spreadsheets (although I do love a good dashboard), but because when the data is in your brain regularly, it starts to talk back.
It helps me make faster decisions.
It shows me where to pivot before something becomes a problem.
It gives context to trends, seasons, offers, and outcomes.
And because I know where the data lives—across platforms, systems, and reports—I can pull it together and dig deeper when needed.
This is one of the biggest advantages I bring to the table when I work with clients.
People ask me all the time:
“How do you know this?”
Simple. I look. Consistently. And I connect the dots.
If you're running a business—or thinking about growing one—here are 5 pieces of data you (or someone on your team) need to be tracking:
1. Website Traffic
What it tells you: How many people are coming through the door.
Why it matters: If you don’t have traffic, you don’t have a business—you have a billboard in the desert. This number helps you understand visibility and the effectiveness of your top-of-funnel strategies (ads, SEO, social, referrals, etc.).
2. Conversion Rate
What it tells you: How many of those visitors are actually buying.
Why it matters: High traffic + low conversion = something’s broken. Could be messaging, layout, offer clarity, pricing, or checkout experience. This is one of the most important indicators of whether your business is functioning.
3. Revenue (Daily + Monthly)
What it tells you: The health of your business.
Why it matters: This seems obvious, but a lot of people only look monthly—or worse, quarterly. Watching your revenue daily helps you notice patterns, test ideas, and react in real time. Momentum is easier to build when you catch it early.
4. Ad Performance
What it tells you: What’s actually working to bring people in.
Why it matters: Paid media is powerful, but only if it’s being optimized. That means knowing your ROAS (return on ad spend), CPC (cost per click), and which creatives are actually converting. Otherwise? You’re throwing money into the void.
5. Customer Behavior Trends
What it tells you: What your audience is interested in—really.
Why it matters: This includes things like email open rates, product page views, abandoned carts, and social saves. It shows what people are thinking about doing. And that’s the window into your next big decision—before they ever say it out loud
You don’t need to become a data analyst.
But you do need to know what you’re looking for—and why it matters.
Or better yet, work with someone who’s already living in the numbers.
Someone who’s not just reading charts, but translating them into clear strategy.
Because data isn’t just math.
It’s insight. Direction. Leverage.
And when you know how to use it—
You make smarter, faster, more aligned decisions.
Every time.
