Why rushing to scale isn’t the answer.

Let's talk about scaling. It's a buzzword that's been thrown around a lot lately, especially in the online space. Everywhere you turn, there are promises of building businesses with digital products that can scale effortlessly, allowing you to make boatloads of money while lounging on a beach with only a few hours of work a week.

And I am REALLY not into that narrative.

While it's an admirable goal, the work it takes to get there is real, strategic and something you CANNOT be in a hurry to pursue.