So no one really asked for this, and it's a bit of a departure from my ‘normal’ content. But reading is a big part of my life. I realized I wanted to make more room for reading this year, so I made it my goal in 2023 to read more. Specifically 25 books this year. This was a new habit I was trying to build, so I did not get hyper-focused about what kinds of books. The goal was simply to read more. << This is the business lesson in case you’re looking for one. Keep your goals simple to start.

2023 has been a year that has profoundly changed me and the way I run my business. There were MONTHS of intense self-doubt. Like sobbing in my car questioning ALL my life choices. There were even moments where I seriously even considered going back to work for a company full time and that SCARED me. I refused to let this dream die and it made me even more determined to make this work. 

I will admit that I was a little reluctant because as someone who likes to “do it all” and by myself (aka the hard way) I thought I didn’t need it. And I couldn’t be more wrong.

Outsourcing can feel overwhelming, confusing and expensive. But it's a CRITICAL part of business growth. I talk about how immensely helpful my executive assistant has been. But outsourcing is not just a buzzword; it's a savvy move that’s reshaping how businesses like yours thrive.

In the whirlwind of managing a business, it's easy to become entrenched in day-to-day operations, overlooking the pivotal element that often drives substantial growth: feedback. Seeking out perspectives beyond our own is not just a valuable asset; it's an essential strategy for success. When was the last time you actively sought feedback for your business?

The last 6 months of Avenue Equestrian have been some of the most transformative in the almost-four years of this business. Through many, many, many iterations of this business, I decided it was time to take a different approach.

The reimagined Avenue Equestrian is not just a transformation; it's a journey crafted to elevate your equestrian pursuits.